Seatrade Cruise Global 2026

We attended Seatrade Cruise Global 2026 at the Miami Beach Convention Centre, a three-day trade show that continues to set the pace for the global cruise industry.

Representing Mifsud Brothers Ltd. (MBL), Managing Director Michela Mifsud attended alongside Maria Mifsud, Director of Operations – Shore Experiences & Turnarounds. Throughout the event, they engaged in a full programme of meetings with cruise principals and industry partners, focusing on strengthening existing collaborations while also developing new opportunities across the cruise sector.

MBL acts as agents for several cruise lines and yachts, providing comprehensive operational support including ground handling, logistics, shore experiences, turnarounds, and homeporting. Through our destination management company 20Twenty DMC, we also manage pre- and post-cruise stays, ensuring a seamless and curated end-to-end guest experience in Malta and beyond.

A key highlight of the week was our presence at the Visit Malta stand, alongside the Malta Tourism Authority and Valletta Cruise Port team. This joint participation reinforced Malta’s strong positioning within the cruise industry and highlighted the close collaboration between key stakeholders in promoting the destination as a premium cruise hub.

The days were highly productive and rewarding. We strengthened established relationships, made tangible progress on ongoing projects, and connected with new principals as we continue to expand our international network.

The conference also provided valuable insight into the evolving direction of the cruise industry, particularly around operational efficiency, guest experience, and destination development. Above all, it reinforced the importance of strong, trusted partnerships in delivering seamless and high-quality cruise operations.

We return to Malta energised and focused, carrying forward the momentum and discussions initiated during this important industry event.

Four Seasons Yacht I: Seamless Turnaround Showcases Valletta’s Homeporting Excellence

Following its inaugural call, Four Seasons Yacht I completed a successful turnaround operation on 29th March 2026 at Magazino Hall, further demonstrating Valletta’s capability as a premium homeport destination.

The operation saw the seamless embarkation and disembarkation of guests, reflecting the high standards required within the ultra-luxury segment. Careful planning and strong coordination across all stakeholders ensured a smooth and efficient process from start to finish.

Mifsud Brothers Ltd (MBL) managed all guest transfers and shore experiences, delivering a fully integrated and elevated journey aligned with the expectations of discerning travellers. Complementing this, 20Twenty DMC curated bespoke pre- and post-cruise stays, enhancing the overall guest experience and reinforcing Malta’s appeal beyond the port.

This successful turnaround marks another important step in MBL’s long-term vision to position Valletta as a boutique homeporting hub in the Mediterranean, continuing to attract high-end cruise lines and luxury yachts to Malta.

Four Seasons Yacht I: Inaugural Call & Plaque Exchange in Valletta

On 28th March 2026, Four Seasons Yacht I made its inaugural call into the Grand Harbour of Valletta, marking a significant milestone in the evolution of ultra-luxury yachting in Malta.

As appointed agents and ground handlers, Mifsud Brothers Ltd (MBL) were honoured to support this exceptional occasion. The call was commemorated with a plaque exchange ceremony attended by key industry stakeholders, celebrating the arrival of one of the most anticipated vessels in the ultra-luxury segment.

Michela Mifsud, Managing Director of MBL, had the privilege of welcoming Captain Kate McCue, presenting her with handcrafted gifts by local artisans. This gesture highlighted Malta’s rich cultural heritage while underscoring the importance of fostering meaningful relationships within the global cruise community.

The inaugural call of Four Seasons Yacht I reinforces Valletta’s growing reputation as a distinguished destination for luxury cruise lines and boutique yachts, setting the tone for future high-profile calls.

Celebrating Our Travelife Certified Award at ITB Berlin

We are proud to share an important milestone for our team. On the 4th of March, we had the honour of attending the Travelife Awards Ceremony during ITB Berlin, one of the world’s leading travel trade shows held annually in Berlin.

During the ceremony, Michela Mifsud represented our team on stage to receive the Travelife Certified award on behalf of 20Twenty DMC and Very Valletta by Mifsud Brothers Ltd.. This recognition marks a significant achievement for our organisation and reflects the ongoing work we are doing to operate more responsibly within the tourism industry.

A Commitment to Responsible Tourism

Sustainability has become an essential pillar of modern tourism, particularly for destinations such as Malta, where preserving cultural heritage, supporting local communities, and protecting the environment are key to maintaining the destination’s long-term appeal.

Achieving the Travelife Certified status demonstrates our continued commitment to responsible business practices and sustainable tourism management. It reflects the systems, policies, and actions we have implemented across our operations to ensure that our work contributes positively to the destination we proudly represent and promote.

Recognising the Team Behind the Achievement

This accomplishment would not have been possible without the dedication and hard work of our sustainability team. Their commitment, attention to detail, and determination were instrumental in helping us reach this important milestone.

Their efforts reflect the values we aim to uphold as a company and the responsibility we feel toward the tourism industry and the communities we work with.

Looking Ahead

Receiving the Travelife Certified award is a proud moment for our entire team. However, it is also a reminder that sustainability is an ongoing journey rather than a final destination.

We remain committed to continuously improving our practices and supporting a more responsible and sustainable future for tourism in Malta.

250 Trees, One Vision: A Community United for a Greener Tomorrow

250 new trees planted thanks to Coast is Clear Foundation in collaboration with P&O Cruises part of Carnival UK (P&O Cruises & Cunard), who generously sponsored the trees for this event.

MBL were proud to be part of this important environmental initiative, with Mifsud’s Brothers Ltd represented by, Michela Mifsud, Managing Director, Ivan Mifsud M.A. (Oxon.), Chairman and Petra Galea Debono, Head of Operations & Sustainability Coordinator at 20Twenty DMC by MBL.

Together with 160 school children, 10 teachers, 8 volunteers, the Mayor of Pembroke, Kaylon Zammit, Vice Mayor of Pembroke, Adrian Dominic Ellul and the British High Commissioner for Malta, Victoria Busby.

ILTM Cannes 2025

We attended ILTM Cannes 2025, held at the Palais des Festivals in Cannes, France. The company was represented by its Managing Director, Ms Michela Mifsud, together with Ms Alexandra Rosterg at the VisitMalta stand. 

ILTM Cannes is a leading global event for the luxury travel industry, bringing together key stakeholders and decision-makers from around the world. Participation in this prestigious event provided an excellent opportunity to represent Malta as a luxury destination, while engaging with respected industry partners and strengthening professional relationships.

Throughout the event, 20Twenty DMC by Mifsud Brothers Ltd. showcased its expertise in designing bespoke, high-end travel experiences, reflecting the company’s commitment to quality and personalised service. The connections established and discussions held further reinforce our position within the international luxury travel market.

20Twenty DMC remains dedicated to promoting Malta on a global stage and to delivering exceptional, tailor-made experiences for its clients.

MBL at the Maritime World Conference & Expo 2025

We attended the Maritime World Conference & Expo, held at the Malta Marriott Resort & Spa, one of the key events in the regional maritime calendar.

The conference provided an excellent platform to connect with industry leaders, maritime professionals, and stakeholders from across the sector. Through insightful discussions and knowledge-sharing sessions, the event highlighted emerging trends, innovative solutions, and the evolving challenges shaping the global maritime industry.

A central theme of this year’s conference was “Decarbonising the Future”, with a strong focus on sustainability, alternative fuels, and strategies aimed at reducing the environmental impact of maritime operations. These discussions are particularly relevant as the industry continues to adapt to new regulations and explores practical pathways toward greener and more efficient operations.

MBL’s attendance reaffirmed its commitment to staying at the forefront of industry developments and engaging in meaningful dialogue about the future of maritime services. Events such as the Maritime World Conference & Expo play a vital role in fostering collaboration and driving progress toward a more sustainable and resilient maritime sector.

Deepening Our Presence in the Middle East

Our presence in the UAE continues to grow as we actively engage with key partners and industry leaders in the region. This month, Managing Director Michela Mifsud attended the Middle East Market Networking Event organised by the Malta Tourism Authority, a valuable opportunity to strengthen relationships, exchange market insights, and explore new avenues for collaboration.

Building on this momentum, we also participated in the Arabian Travel Market (ATM), one of the region’s most influential tourism events, allowing us to showcase our offerings, understand emerging trends, and position our brand strongly within the Middle Eastern travel landscape.

Family Business of the Year Award!

We placed 3rd! winning the Bronze Award for Family Business of the Year | Up to 25 Employees at the Malta Business Awards 2025.

This recognition means a great deal to us. As a family-run company now proudly entering its 6th generation, Michela Mifsud, Managing Director of MBL, is honoured to carry the family legacy forward. Every achievement reflects the dedication, resilience, and passion of our entire team, past and present.

A heartfelt thank you to our amazing team, our clients, partners, and everyone who has supported our journey.

Mifsud Brothers Ltd. Celebrates Successful Conclusion of the 2025 Fly-Cruise Season

We were honoured to attend the End of Season Reception hosted by Capt. Karl Shepherd onboard Azura at Valletta Cruise Port. The event marked the official close of a highly successful 2025 Fly-Cruise season and highlighted the strong collaboration between P&O Cruises and key partners across Malta’s tourism and maritime sectors.

The gathering brought together representatives from across the cruise, aviation, governmental, and tourism industries, all of whom played an essential role in ensuring another smooth and productive season for P&O Cruises’ operations in Malta.

Among the attendees were representatives from Carnival UK (P&O Cruises), Valletta Mayor Olaf McKay, Capt. Terence Farrugia, Joseph Galea, Melanie Sant and Xiaolong Wu from the Malta Tourism Authority, SPV Alexander Cardona from Malta International Airport plc, and officials from the Malta Tax & Customs Administration.

Mifsud Brothers Ltd. was represented by its Managing Director, Michela Mifsud, and Chairman, Ivan Mifsud, along with the full MBL team, all of whom expressed their appreciation for the continued partnership with P&O Cruises and the wider network of stakeholders who contribute to Malta’s position as a strategic Fly-Cruise hub.

The event served not only as a moment of celebration but also as a reaffirmation of the commitment shared by all parties to strengthen Malta’s role within the regional cruise industry. The 2025 season’s success reflects the value of coordinated efforts, operational excellence, and a shared vision for growth.

MBL looks forward to supporting an even stronger season ahead.