Seatrade Cruise Global 2026

Last week, we attended Seatrade Cruise Global 2026 at the Miami Beach Convention Centre, a three-day trade show that continues to set the pace for the global cruise industry.

Representing Mifsud Brothers Ltd. (MBL), Managing Director Michela Mifsud attended alongside Maria Mifsud, Director of Operations – Shore Experiences & Turnarounds. Throughout the event, they engaged in a full programme of meetings with cruise principals and industry partners, focusing on strengthening existing collaborations while also developing new opportunities across the cruise sector.

MBL acts as agents for several cruise lines and yachts, providing comprehensive operational support including ground handling, logistics, shore experiences, turnarounds, and homeporting. Through our destination management company 20Twenty DMC, we also manage pre- and post-cruise stays, ensuring a seamless and curated end-to-end guest experience in Malta and beyond.

A key highlight of the week was our presence at the Visit Malta stand, alongside the Malta Tourism Authority and Valletta Cruise Port team. This joint participation reinforced Malta’s strong positioning within the cruise industry and highlighted the close collaboration between key stakeholders in promoting the destination as a premium cruise hub.

The days were highly productive and rewarding. We strengthened established relationships, made tangible progress on ongoing projects, and connected with new principals as we continue to expand our international network.

The conference also provided valuable insight into the evolving direction of the cruise industry, particularly around operational efficiency, guest experience, and destination development. Above all, it reinforced the importance of strong, trusted partnerships in delivering seamless and high-quality cruise operations.

We return to Malta energised and focused, carrying forward the momentum and discussions initiated during this important industry event.