Mifsud Brothers Ltd. Celebrates Successful Conclusion of the 2025 Fly-Cruise Season

We were honoured to attend the End of Season Reception hosted by Capt. Karl Shepherd onboard Azura at Valletta Cruise Port. The event marked the official close of a highly successful 2025 Fly-Cruise season and highlighted the strong collaboration between P&O Cruises and key partners across Malta’s tourism and maritime sectors.

The gathering brought together representatives from across the cruise, aviation, governmental, and tourism industries, all of whom played an essential role in ensuring another smooth and productive season for P&O Cruises’ operations in Malta.

Among the attendees were representatives from Carnival UK (P&O Cruises), Valletta Mayor Olaf McKay, Capt. Terence Farrugia, Joseph Galea, Melanie Sant and Xiaolong Wu from the Malta Tourism Authority, SPV Alexander Cardona from Malta International Airport plc, and officials from the Malta Tax & Customs Administration.

Mifsud Brothers Ltd. was represented by its Managing Director, Michela Mifsud, and Chairman, Ivan Mifsud, along with the full MBL team, all of whom expressed their appreciation for the continued partnership with P&O Cruises and the wider network of stakeholders who contribute to Malta’s position as a strategic Fly-Cruise hub.

The event served not only as a moment of celebration but also as a reaffirmation of the commitment shared by all parties to strengthen Malta’s role within the regional cruise industry. The 2025 season’s success reflects the value of coordinated efforts, operational excellence, and a shared vision for growth.

MBL looks forward to supporting an even stronger season ahead.

Success of the Inaugural Cannes-Malta Race 2025

The first-ever Cannes to Malta Race concluded with an impressive performance by Sailing Yacht Valiant, which secured its place in the history of this new 606-nautical-mile offshore challenge. The race presented sailors with light winds, complex tactical decisions, and the demanding conditions of the Straits of Bonifacio, an ideal test ahead of the Rolex Middle Sea Race.

As the official sponsor, 20Twenty by Mifsud Brothers Ltd. is proud to support an initiative that strengthens Malta’s position at the heart of Mediterranean sailing. Speaking about the company’s involvement, Michela Mifsud, Managing Director of 20Twenty, said:

“Supporting the first Cannes-Malta Race aligns perfectly with our mission to elevate destination management experiences and to continue showcasing Malta as a premier Mediterranean destination.”

The race was jointly organised by the Royal Malta Yacht Club and the Yacht Club de Cannes, and its successful debut has already laid the foundation for growth in future editions. Plans are underway for the 2026 race, scheduled to start on 5th October, with expectations of attracting more international entries.

During the prize-giving ceremony in Malta, Ivan Mifsud, Chairman of MBL, was present to represent the company and celebrate this significant milestone for the Mediterranean sailing community.

20Twenty extends its thanks to partners Visit Malta, Yachting Malta Ltd, and Camilleri Marine for their support.

 

Cannes-Malta Race 2025 Officially Set Sail: A New Mediterranean Chapter Begins

At 12:00pm on the 8th of October, a historic moment unfolded in Cannes as the first-ever Cannes-Malta Race 2025 officially set sail. This much-anticipated offshore sailing event marked the beginning of a new Mediterranean adventure, connecting the elegance of the French Riviera with the rich maritime heritage of Malta.

Organised by the Royal Malta Yacht Club (RMYC) and the Yacht Club de Cannes (YCC), this inaugural edition celebrated the longstanding nautical ties between the two destinations and built momentum ahead of the world-renowned Rolex Middle Sea Race.

As official sponsors, 20Twenty DMC by Mifsud Brothers Ltd. (MBL), together with Visit Malta, proudly supported this prestigious international sailing event. Our involvement strengthened our commitment to positioning Malta as a leading luxury destination, in harmony with the spirit of the race, one blending tradition, adventure, and world-class sailing.

Representing MBL and the Maltese tourism sector, Managing Director Michela Mifsud was present in Cannes for the official departure ceremony, joining partners, organisers, and club officials for this significant occasion.

Key representatives present included:

  • Michela Mifsud – Managing Director, 20Twenty DMC by MBL
  • Mark Napier – Commodore, RMYC
  • David Cremona – Vice Commodore, RMYC
  • Adrian Gauci Borda – Rear Commodore Sailing, RMYC
  • Jean François Cutugno – Yacht Club de Cannes
  • Claude Zammit Trevisan – Visit Malta

The departure of the first Cannes-Malta Race marked not only the start of the competition but also the launch of what promises to become a remarkable new chapter in Mediterranean sailing history. Mifsud Brothers Ltd. was honoured to contribute to this milestone event and looks forward to continuing to champion Malta on the international stage.

 

Luxury Networking Lunch in Nice

As sponsors of the inaugural Cannes-Malta race, 20Twenty DMC, a division of Mifsud Brothers Ltd. (MBL), is proud to support this  prestigious new chapter in Mediterranean yachting.

As part of the race build-up within the Côte d’Azur, we were delighted to join a business lunch in Nice at Hôtel du Couvent, followed by a private guided visit of the exhibition “In the Time of Grand Master Jean-Paul de Lascaris” at Musée Palais Lascaris.

The event, organised by Cannes-Malta race lead sponsors VisitMalta, provided a valuable opportunity for 20Twenty DMC to engage with key partners and further strengthen our presence in the French market.

Our Managing Director, Michela Mifsud, together with Alexandra Rosterg and Ryan Azzopardi, proudly represented 20Twenty DMC, underscoring our commitment to position Malta as a destination of choice for luxury travel and exclusive experiences.

MBL Appoints Sixth-Generation Leader Michela Mifsud as New Managing Director

Mifsud Brothers Ltd. (MBL) a family run business operating continuously since 1860, proudly announces the appointment of Michela Mifsud as its new Managing Director. This milestone marks a significant chapter in the company’s history, as she becomes the first female Managing Director to lead the family-run business.

Having served as a Director of MBL since 2012, she steps into the role previously held by her father, Ivan Mifsud, continuing the family’s leadership legacy. Michela brings a deep understanding of the company’s operations and ethos. As the sixth-generation Mifsud to take the helm, her appointment is a continuation of a proud tradition that spans over 160 years of service to the local and international tourism sectors.

“Taking on the role of Managing Director is more than a professional achievement – it is a deeply personal journey,” she shared. “This business is not just my career – it is part of my identity and family history.

Mifsud Brothers Ltd. has long been recognised as a leader in the cruise industry and in destination management services, providing ground and port operations for some of the world’s most prestigious cruise ships, yachts and expedition lines. The company offers a wide range of services including bespoke shore excursions, pre- and post-cruise stays, turnaround and homeporting operations, while also collaborating closely with our principals to deliver a seamless experience for visitors to Malta.

As the industry evolves, Michela is placing sustainability at the forefront of the company’s long-term strategy. “We are deeply aware of the responsibility we carry – not only to our clients and partners, but also to our island, our environment, and future generations. Our vision is to champion sustainable tourism by working hand-in-hand with stakeholders and local NGO’s to reduce environmental impact, preserve cultural heritage, and promote conscious travel experiences.”

Under her leadership, MBL is undergoing a transformative phase aimed at future-proofing the company. This includes redefining its strategic vision, expanding international partnerships, tapping into the luxury market and modernising operations.

“As we look to the future, my goal is to ensure MBL remains a trusted and innovative partner in Malta’s evolving tourism industry. We are building on the strength of our legacy while embracing new opportunities.”

Michela holds a Bachelor’s degree in Psychology and a Bachelor of Science in Nursing – two fields that have significantly shaped her leadership style. Her background in Psychology enhances her understanding of team dynamics, stakeholder engagement, and strategic decision-making, while her Nursing training instilled a deep sense of empathy, resilience, and meticulous attention to detail. These academic foundations have proven invaluable in navigating the complex, people-focused world of tourism and operations.

Michela’s appointment signals a dynamic new era for Mifsud Brothers Ltd., reinforcing the company’s commitment to innovation, sustainability, and Malta’s position on the global tourism map as a luxury destination.

Sponsoring the Cannes – Malta Race 2025

We are proud to announce that 20Twenty DMC, a division of Mifsud Brothers ltd, together with VisitMalta are the official sponsors of the 2025 Cannes – Malta Race, a spectacular offshore sailing event bringing together some of the finest sailors and iconic sailing boats from around the world. Organised by the Yacht Club de Cannes and the Royal Malta Yacht Club (RMYC), the race is set to depart from Cannes on October 8, 2025, and finish in Valletta, Malta.

This race also serves as an official feeder event to the Rolex Middle Sea Race, making it an important fixture in the Mediterranean racing calendar and an exciting prelude to one of the world’s most renowned offshore yacht races.

As part of our sponsorship, 20Twenty will be present at the Cannes Yacht Club during the race’s sail away on October 8, allowing us to engage with guests, sailors, potential clients, and to celebrate our support for this exceptional event.

We are also proud to share that our  Managing Director, Michela Mifsud,  will be personally present throughout the race calendar, reinforcing our commitment to fostering meaningful connections and showcasing Malta as a luxury destination.

In addition, 20Twenty will be featured in all major race communications, including media outreach, international trade platforms, and yacht club newsletters.

20Twenty will have the honour of personally presenting the awards to the winners at the prize-giving ceremony held at the RMYC.

At 20Twenty, we believe in aligning with events that reflect our values of luxury, culture, and experience-driven travel. The Cannes – Malta Race is a perfect match, uniting sport, tradition, and Mediterranean spirit across two iconic destinations.

A Star-Studded Welcome: Luminara’s Maiden Call to Valletta, Malta

At Mifsud Brothers Ltd. (MBL), we recently had the immense honour of welcoming Luminara, one of the newest gems in The Ritz-Carlton Yacht Collection, on its maiden call to the Grand Harbour in Valletta, Malta.

As the designated ground handlers and port agents, we were proud to support this prestigious arrival — a moment that reinforces Malta’s status in the world of luxury travel and elite cruising.

Adding even more allure to this extraordinary occasion was the arrival of several A-list celebrities, including Sofia Vergara, Leonardo DiCaprio, Kendall Jenner, Naomi Campbell, Dakota Johnson, and many others who graced our shores.

Our team at MBL ensured that every detail was flawlessly coordinated — from high-end logistics to seamless hospitality on land.

This was a turnaround operation, with both embarkation and disembarkation carried out in Valletta. We coordinated the check-in process at the historic Magazino Hall, where arriving guests were welcomed with a charming setup that included local almond sweets and infused water.

Guests were then escorted to the yacht by our dedicated team, ensuring a stress-free and elegant transition.

Luxury vehicles lined the quay right by the gangway, ready to transfer disembarking high profile guests and celebrities directly to the airport for their chartered private flights. Security and privacy were top priorities — many of the celebrities were accompanied by personal assistants and bodyguards.

Tourism Minister Ian Borg was also on board the yacht, after which he escorted two well known individuals on a private experience in Valletta — yet another reflection of the close collaboration between public and private stakeholders in promoting Malta as a luxury destination.

As part of its commitment to sustainable operations, the yacht plugged into shore power while docked — a small but significant step toward reducing emissions and protecting our Mediterranean environment.

This unforgettable day was the result of meticulous planning and teamwork between MBL and The Ritz-Carlton Yacht Collection team:

 

Mifsud Brothers Ltd.

Managing Director: Ivan Mifsud

Director:  Michela Mifsud

Director of Operations: Maria Mifsud

MBL Team: Sandy, Luisa, Nathalie, Ryan, Naomi, and Benjamin

 

The Ritz-Carlton Yacht Collection

Operations & Project Management: Astrid Coppex

Destination Experience Manager: Flavius Nedelcu

As Director of Mifsud Brothers Ltd., I couldn’t be prouder of the professionalism and dedication shown by every member of our team. This was not just a visit — it was a statement. A statement that Malta is ready to host the world’s most discerning travellers. 

Michela Mifsud

Director

Mifsud Brothers Ltd.

 

MBL Proudly Sponsors the King’s Birthday Party

Mifsud Brothers Ltd. (MBL) was honoured to sponsor the King’s Birthday Party hosted by the British High Commission in Malta. This prestigious event brought together distinguished guests to mark the strong and enduring ties between Malta and the United Kingdom.

We were proud to be part of this remarkable evening, which highlighted the shared values and deep-rooted friendship between our nations. The event was a true testament to diplomacy, unity, and celebration.

We extend our sincere thanks to the British High Commissioner, H.E. Ms Katherine Ward, for the kind invitation, and to Deputy High Commissioner Tristan Gilchrist and the entire team for organising such a memorable occasion.

Representing MBL at the event were Managing Director, Ivan Mifsud, and Director, Michela Mifsud.

 

 

Valletta Concours d’Elegance

Mifsud Brothers Ltd. – 20Twenty is proudly supporting the Valletta Concours d’Elegance 2025 as one of this year’s sponsors. The event was officially launched at the iconic Is-Suq tal-Belt in Valletta, an evening that celebrated elegance, heritage and a shared passion for classic cars.

As a leading Destination Management Company specializing in luxury travel at the heart of the Mediterranean, we were proud to be present at the launch and to connect with fellow enthusiasts, partners, and visitors. Our stand showcased our top marketing material such as our VeryValletta coasters and notepads as well as our bespoke services we offer to high-end travellers seeking refined experiences in Malta.

We are thrilled to be part of an event that brings together the best of design, culture, and community spirit.

Luxury Tourism from China l ITB China 2025

Mifsud Brothers Ltd (MBL) – 20Twenty decided to investigate the potential of the long-haul Chinese Market three years ago by participating for the first time at ITB China in Shanghai. This reconnaissance was an eye opener as it immediately became clear to us that we were in uncharted waters and needed to quickly understand which geographic areas to concentrate on, and which niche tourism sector to focus on. The interest was there, as our desk was overwhelmed with Chinese operators. Several were evidently well versed in their sector but knew little about Malta, so we enjoyed highlighting the unique selling points of the Maltese Islands.

We soon realised that most cities they wanted to feature in programs, were driven by the feedback from social media in China with applications like WeChat Moments and Red Note. They also like to visit more than one destination, so we started suggesting combining Malta with other European cities that are high on their wish list like Rome, Milan, Munich and Paris. Initially requests were few but with our consistent presence at ITB combined with highly targeted sales visits, we are seeing an encouraging increase in requests. Our serious commitment to this intriguing market included investing in human resources. We currently have a licensed Mandarin-speaking tourist guide and destination executive, Lian, a Mandarin speaking Destination Executive, Siwei and a Mandarin speaking Shore Excursion Executive, Nathalie.

Late last year, we were presented with the opportunity to collaborate with Malta’s Leading Hotel of the World (LHW), the Phoenicia Hotel, to support their guests’ local experiences. Other partners included Heritage Malta, Visit Malta, Luke Azzopardi Studio and Alistair Floral Designs. Together we provided an exceptional experience on our islands. Ivan Mifsud (Managing Director of MBL) together with his daughter Michela Mifsud (Director of MBL) attended the 2025 Leading Experience China Gala dinner at the Phoenicia Hotel to further nurture fruitful collaborations with Chinese luxury travel agents and hoteliers.

On one of the evenings, LHW guests were treated to a marching band welcome in Vittoriosa, a “Taste History” dinner at the Maritime Museum, fireworks and transportation in a Vintage Bus. It is difficult to impress seasoned luxury travel advisors and LHW hoteliers, but I think Malta’s unique charm did it. Short speeches were delivered by Heritage Malta Senior Curator Liam Gauci, H.E. John Busuttil, Ambassador for Malta in China, Arthur Grima, Marketing Director at the Malta Tourism Authority, Ms. Fiza Han Hui, Director of Greater China for the LHW and Ivan Mifsud, representing 20Twenty.

Exclusive tours to Valletta, the Blue Grotto, and Dingli Cliffs were organised by 20Twenty in luxury buses as well as smart chauffeur driven transportation from the airport to the Phoenicia and vice-versa.

During their stay in Valletta, we had the opportunity to have one-to-one meetings with each participant which gave us quality time to understand better the needs of their clientele.

The China story continued in May 2025 as Ivan, Petra, Lian and Siwei visited Shanghai and Beijing to continue nurturing our contacts and business relationships.